"creating aspirational spaces is one of the pillars of design"
"Consumers are becoming more aware of sustainability models"
I created an application that makes privacy and sustainability seamless and user friendly. While also creating a shopping expereince using aspirational design
Summary
User research, prototyping, UI design
Built a maintained a design system
Art direction and brand design
Duration: 3 months
Carmen is a personal project I worked on using quantitative and qualitative research to figure out an optimal solution to user data and privacy. Based on a research paper.
The problem space
How can we create a flawless shopping experience?
Principes of design
Make the design aspirational
Creating a welcoming appliaction and website allows for customers to feel comfort when shopping online
Let users see important info
Customers should be able to see important infofomartion without having to look for it, sizing, colourwayas and more
Sustainable choices should be easy
Users should not have to go to an external site in order to find thow suataibale their product is
Research and findings
this is a brief overview of my research and findings prior to making wireframes and prototypyes
Persona
Lucy Hill
Lucy Hill
After my research, I gained that Lucy is a young individual who values sustainable models
User Journey Map
Ideation
I brainstormed some ideas that helped me conceptualize the idea
One icon to educate users
One icon to find out more
